Control Trends by Stromquist

What is social network marketing? In the HVAC controls industry, why should we care? Answers to these and other questions are explored with Mitch Joel, one of the leading digital marketers on the planet, and author of Six Pixels of Separation (2009). Social network marketing, or digital marketing, includes webtools like facebook, twitter, and  google. It is changing the way business is being done in new and exciting ways. When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel in to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the “Rock Star of Digital Marketing,” noting he is “one of North America’s leading digital visionaries.” In 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image, an award-winning Digital Marketing and Communications agency. I had the pleasure to interview Mitch about social networking in the HVAC industry. He knows his stuff and what he has to say might surprise you….

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Eric interviews the innovative Brian Turner from Control Co. Eric and Brian discuss everything from “open systems” and how a building owner can make sure they get a great integration job to the beautiful graphical interface that Control Co developed called prophetsuite. Check out this interview for the latest trends in building automation controls.

Eric interviews the very interesting Pete Baselici from Watt Stopper, one of the world’s leading manufacturers of lighting controls. Topics include: Watt Stopper’s newest products,  ”ladderless” commissioning, changes in the ASHRAE 90.1 lighting standard,the difference between ultrasonic and passive  infrared occupancy sensors, an inexpensive way to eliminate “phantom energy losses” and the new “forced on” lighting control strategy. So if you are looking for ways to save energy in your buildings or for products that can reduce your job installation time, this interview is a must listen.

Eric sits down with Lisa Holmberg. Lisa is the Senior Channel Market Manager for Honeywell’s Commercial/Industrial Combustion Controls Division. Honeywell is the world’s premier manufacturer of flame safeguard (burner/boiler safety) controls. Lisa’s influence and guidance help keep Honeywell on top.

Lisa and Eric discuss the  amazing new Honeywell Delphi system, the tremendous value that Honeywell’s distribution network provides customers, the potential dangers and perils of using rebuilt controls, Honeywell’s new C3 contractor program, and what the future holds for the burner/boiler control industry.

Eric interviews Scott Cochrane president of Cochrane Supply & Engineering, Madison Heights, Michigan. Scott is a leader and innovator in the HVAC controls industry. Because of Scott, Cochrane Supply was one of the first HVAC controls companies to distribute Tridium software. Eric and Scott discuss open systems, building automation, and controls integration.

Select the ‘+ AUDIO MP3′ button below to listen in on the interview.

Eric continues his conversation with Roger Rebennack. In the second part of this two part interview, Roger speaks in more detail about Honeywell’s WEBS AX security offering, what it takes for a HVAC contractor to be successful as a systems integrator, and why a building owner should look to Honeywell’s product offering for all their building automation needs.

Select the ‘+ AUDIO MP3′ button below to listen in on the interview.

In part one of his two part interview, Eric talks to the dynamic Roger Rebennack. Roger is a leader in Honeywell’s national WEBS AX  security group. With over thirty years in the business, Roger is well qualified to speak about the  rapid changes in access and security, including how to integrate these through open system platforms into building automation control systems.

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Eric Stromquist – Controltrends.com sits down with Dene Shepherd and Judi Knight from New Tricks to discuss proven internet marketing techniques, why and how you should use social media and digital marketing to grow your HVAC business, and how Dene and Judi helped Eric develop controltrends.com

Select the ‘+ AUDIO MP3′ button below to listen in on the interview.

About New Tricks: New Tricks, is a full-service design, marketing and web development company specializing in helping all sized businesses use the latest / greatest open source solutions to build a strong online presence and interactive community.

Jim Hayman joined CGNA in March of 2004 as the Director of Business Development and has helped CGNA grow from 27 to 37 Members and over 50 Preferred Vendors. He came to CGNA from an advertising agency where he worked with the creative team to develop marketing strategies for new accounts with technology companies.

Jim has degrees from Cal-State Fullerton and the University of Nebraska in English. He has written for industry publications and speaks at industry events. Jim and his wife Cheryl reside in Iowa – they have three grown sons, two in college and one married son in the Army.

Select the ‘+ AUDIO MP3′ button below to listen in on the interview.

For more information about Jim, please visit the CGNA website.

To listen to an enhanced version of this interview including photos click this link: Jim Hayman interview on bliptv

Eric interviews Mike Keller. Mike is Honeywell’s Commercial Sales Director for the Americas.  Eric and Mike discuss new products from Honeywell, including the new BacNet Spyder Controls. Topics included in their lively discussion are: control trends, open systems, and the future of integration.

Select the ‘+ AUDIO MP3′ button below to listen in on the interview.

About Mike Keller, Honeywell Americas Commercial Sales Director
Mike Keller is the Americas Commercial Sales Director and oversees all Honeywell commercial sales for the U.S., Canada and Latin America. Since Mike’s start at Honeywell in 1983, he has held various positions within the company, including a Systems Sales Engineer, Systems Sales Manager, Branch Sales Manager, Building Control Specialist, and both a Regional and National Sales Manager. Within this time Mike has led the pack in several large sales for Automotive Assembly plants, and has also served as the ASHRAE Chapter President and Board Member. Prior to his career at Honeywell, Mike worked as a Quality Control Engineer for United Technologies. He earned his Bachelor of Science degree in Industrial Technology from Eastern Illinois University.